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Find the Right Coach

Looking for a coach. Here's how to find one who's right for you.

By Leigh Henderson

A growing number of people are seeking out coaches to assist with life, career, small business and executive decisions.  From top CEOs of global conglomerates who need to tone down their "alpha" behavior to moms preparing to re-enter the workforce, many women have benefited from working with a coach who fits her needs. And there are several options: a life/personal coach, career coach, small business coach or executive/corporate coach. Read on to find out if coaching might be right for you:

Why?  If you feel frustrated or stuck – with a workplace conflict, a career decision, setting priorities for your life or communicating with global partners – consider finding a coach.

Who?  Ask a friend or colleague for a reference.  Or search the Internet (see list below) for the specific type of coach you want.  The key: Hire a coach who fits your needs and your style.  Like a good pair of Manolo Blahniks or an Armani suit, you want the right fit.

But remember: anyone can call herself a coach.  There are no local, state or federal regulations on coaching – yet.  Dozens of coach training schools – and websites – offer coaching certificates. Consider the coach's expertise, knowledge and experience – and the "vibe" you feel speaking with her. Does she seem like someone who can help you get where you want to be?

Where?  Sessions can be held in person or on the phone – both ways work well.  Conversations with a coach are confidential; avoid sessions at a Starbucks so you can speak freely.

When?  Sessions can last all of or half a day (executive), or as little as 30 minutes. A regular weekly schedule works well.

How? In my experience as a coach and client (every coach needs a coach!), a typical approach is multi-pronged:

  • Assessments:  informal (writing your life story) or formal (a sophisticated 360° survey that captures input from boss, friends, family members and other influential people in your life)
  • Focus Form:  a check-in form used as agenda for sessions and to track progress towards your goals
  • Conversation:  honest interactions; open expression of deep-seeded ideas or wishes; careful process of feedback
  • Action steps:  specific methods to get you unstuck and help you realize your goals
  • Homework:  assignments that continue work from your session or get you thinking innovatively

How much?  Fees for "good" coaching start at $125/hour for individual self-pay clients and $2,500/day for company-pay clients.  Coaching is an investment – and a tax deduction. 

Hint:  Always ask for a sample session before committing; you want to be able to 'try on' the coaching process (and coach) to make certain it's a good fit.


QUIZ:  What type of coach should I get?

1.  You want a Life/Personal Coach if you:

___have difficulty with time management.

___need a sounding board for key decisions.

___want support for a new direction in your life.

 

2.  You want a Career Coach if you:

___seek recognition at work or a job promotion.

___are considering changing companies.

___are exploring new career options.

 

3.  You want a Small Business Coach if you:

___want a 'start-up assessment.'

___need help with operations and management.

___seek to expand and need help marketing.

 

4.  You want an Executive or Corporate Coach if you:

___are at risk of losing your job due to your behavior.

___need help positioning yourself for a more senior position.

___want a trusted advisor to improve your leadership skills.

Leigh Henderson's Leadership Training Room is a management consultancy and leadership coaching firm. LeadershipTrainingRoom.com


Your Turn
Check out these sites for more information and listings of coaches in your area: