ADMIRED and DESIRED: In an EXCLUSIVE interview, PLAYBOY'S female CEO Christie HEFNER talks to PINK magazine about SEX, WOMEN'S RIGHTS and reinvigorating the PLAYBOY BRAND
PLUS – The Food Network's Rachael Ray on her culinary success, how diversity equals retention and profits, what top women in business wear to work and why women are prescribed antidepressants for virtually everything.
ATLANTA – March 29, 2007 – In an exclusive interview in the April.May issue of PINK, CEO Playboy Enterprises' Christie Hefner tells how her executive team – 40 percent women – promotes feminism while selling sex. "Playboy magazine believes women can be both admired and desired, and so do I," Hefner explains. Find out how, after 20 years with the company, Hefner is now putting the hop back into the bunny brand.
WHAT PROFESSIONAL WOMEN REALLY THINK
Ninety-five percent of professional women describe themselves as ambitious. But nearly half of the 2,400 women polled at PINK's recent six-city conference series said they had not asked for a raise or promotion for a year. They lost out, too, because 72 percent of those who asked said they got one! In this issue, get "Inside the Mind of the Professional Woman!"
REDEFINING DIVERSITY
"When it comes to creating the right environment, corporate America has failed for too many women," says Corbette Doyle, chief diversity officer at Aon Corp. Working women account for only 16.4 percent of all corporate officers; women of color account for a mere 1.7 percent. For all the talk about diversity in the ranks of corporate executives, have businesswomen really made much progress? PINK redefines diversity as companies realize that diversity equals retention, and retention equals better profits.
THE BITCHY BOSS
Women would "definitely or probably" prefer a male boss over a female boss, according to a recent Lifetime Women's Pulse Poll, a statistic echoing the reputation many female bosses have of being aggressive and unsympathetic. Discover eight things you can do to be firm but fair, tough but tender, thick-skinned but empathetic – all at the same time!
FORGET DRESSING LIKE A MAN!
While, in many jobs, appropriate business fashion remains conservative, it no longer means businesswomen must dress like a schoolmarm. The latest on what wear to be powerful and stylish! As Mary Bono, U.S. Representative, states, "The business suit has evolved into something expressive." See how professional women are using their wardrobes to assert their femininity – and enhance their success!
THE MAGIC PILL
Are antidepressants the new cure-all? Prescribed for everything from migraines to menopause, PINK asks – are women getting an overdose?
PINK-SLIPPED
U.S. Secretary of Health and Human Services Mike Leavitt gets this issue's PINK Slip for appointing a doctor who opposes contraception to oversee federal funding for birth control.
About PINK:
PINK magazine features a new generation of America's most influential women who are doing great things in their work and in their lives – redefining success in the 21st century. Published seven times in 2007, PINK offers editorial content from award-winning writers and columnists in America's only national magazine dedicated exclusively to women's professional growth. Visit pinkmagazine.com for more information.
