ONLINE EXCLUSIVE
PINK on Black
By Bari Leiberman
Basic Black (Crown Publishing, October 2007), by the woman at the helm of the magazine industry, Hearst Magazines President Cathie Black, shows how women can live a 360-degree life – a fully rounded existence that blends professional accomplishment and personal contentment. "It's not only an advice book; it's inspirational, informative and entertaining," Black says. Recently she spoke with PINK about her past experiences and living life to the fullest.
Q: Why did you decide to write the book now?
C.B.: It's something that I've wanted to do for years, and it seems that the stars were in alignment. I was approached 18 months ago by three different writers and three different literary agents, all independently. It's been fun to look back and pull out stories.
Q: How do you live a 360-degree life?
C.B.: Everyone has to develop their passion, and it should be more than what you do Monday through Friday. You need to be feeding your brain more than just spreadsheets. I believe very strongly in physical fitness. I was walking in Central Park this morning, and I took up golf about 10 years ago. While I'm not very good, I enjoy it. I also love to travel and try new restaurants. I don't want to be one-dimensional.
Q: What are common mistakes you see businesswomen making today?
C.B.: Some women are afraid of being out of the office, but you don't have a chance to redo your life. So take that vacation. My family is flying to France to get our daughter and then going to Sardinia for five days. Another mistake is being too complacent and afraid to take risks. Women might get too satisfied in a job and not imagine the next step up the ladder. Finally, it's OK to break rules, break the china a little bit. We want people that are pushing the envelope. That's how you create new opportunities and stand out.
Q: If you could go back and redo one career mistake, what would it be?
C.B.: I was so blown away by the title of president of USA Today that I just assumed everyone worked for me. It never occurred to ask who didn't report to me. During the interview process, take the time to understand what job is expected of you, how you can succeed, what the company is all about and what your title means.
To listen to clips from the audiobook, click on the chapter links below.
